How Messaging Increases Marriott Bonvoy App Adoption
The ultimate goal is for your guests to download and use the app. Tens of millions of dollars have been spent on developing brand apps. Today, guests can manage nearly every aspect of their stays from the palm of their hand. However, the adoption of branded apps continues to present a consistent challenge for hotel brands. Use guest messaging as a vehicle for app downloads and Marriott loyalty.
April 11, 2022