Hospitality

How hotels should communicate their sustainability practices to guests

Guests have increasingly become more environmentally conscious; almost 75% of global travelers reported preferring to staying at hotels that implement sustainable practices. Not only do hotels need to adapt their operations to help fight climate change, but they also need to adapt to keep guest loyalty and attract new guests. The problem, however, is how do you get guests to partake in your green initiatives, and how will they know what sustainability efforts you are making? Through effective communication and messaging, you will be able to bring awareness to your guests while also encouraging them to participate in your eco-friendly practices.