Guest messaging’s ROI: why IHG hotels are adding Kipsu to their 2025 budget
It’s that time of year where everyone is looking at budgets for the next year and deciding what is worth keeping, leaving, or adding to the budget. As hotels and management companies continue to find ways to increase efficiency and reduce fines and comped rooms, many are evaluating their tech stack. As IHG’s only preferred partner for guest messaging, Kipsu is the tech tool your hotel needs to boost One Rewards Loyalty recognition, loyalty signups, and GuestLove scores. Here are just a few ways Kipsu can help your hotel realize ROI across the property.