The Online Travel Agency problem: How to get more direct bookings using guest messaging
Hotels are grappling with the challenge of losing revenue to online travel agencies (OTAs), a long-standing issue exacerbated by the hefty commissions these agencies take. Despite the perceived convenience associated with OTAs, hotels are recognizing the urgency of reclaiming direct bookings. To address this, leveraging platforms like Facebook Messenger and Apple Business Chat for seamless communication, combined with robust loyalty programs, emerges as a strategic solution.
June 19, 2024