As we begin the new year, we want to explore the emerging and sustaining trends in the hospitality industry. From personalized experiences to major technology advancements, Kipsu is here to help your property stay in the know with the latest innovations and expectations in hospitality. Let’s take a look at some of the top hospitality trends of 2024 and how digital messaging can play a role in fulfilling those trends.

Personalized Service

One of the biggest trends of 2024 is providing personalized service to your guests. Guests are looking for unique experiences as they travel. They want amenities and recommendations that are tailored to their preferences. By using guest messaging, your front desk staff can create a great first impression with a personalized welcome message, and continue to provide a customized experience through texting. Increasing the personalization for guests will increase your guest satisfaction scores and boost brand loyalty.

Contactless Communication

Even post-pandemic, contactless communication continues to be expected from hotels. Guests are still preferring digital communication to attend to their needs such as ordering food, contactless check-ins, digital room keys, and hotel texting. There are several options that allow the guest to enjoy their stay without having to visit the front desk, taking up the precious time of both the guest and the front desk agent. With guest messaging, you are able to alleviate staff of mundane tasks and allow them to focus on top-quality service where it matters most. We anticipate contactless solutions continuing to grow as technology advances.

Artificial intelligence and Staffing Shortages

Staffing shortages in hospitality are spilling over into 2024 with no end in sight. This continual challenge requires solutions that alleviate the current staff’s workload. Artificial Intelligence can improve the efficiency of your hotel operations. A.I. is able to fill in those gaps by answering frequently asked questions and attending guest requests. A.I. doesn’t have to eliminate the human connection between your staff and guests - the technology can actually help their connection by relieving staff from simple tasks and letting them focus on meaningful, personalized communication with your guests.

Sustainability

Similar to last year, sustainability is one of the top trends in the hospitality industry. Finding eco-friendly solutions at hotels is a priority as properties try to reduce their environmental impact. Digitization is one of the many solutions for hotels. By using features like digital asset management through guest messaging, hotels can combine sustainability with accessibility. No more printing out maps or menus; now your guests have what they need right on their phone, no matter where they are.. 

Health and Wellness

According to Forbes Health, improving both physical and mental wellness are among the top new year’s resolutions this year. This trend translates to the hospitality industry - travelers are looking to stay somewhere where they can keep their health and wellness a priority. Increase your amenity awareness with digital messaging. During their stay, you can text the guest about the hours your fitness center is open or share a brochure of your spa services. Let your guests know that you value their wellness, too!

Staying up to date with the current trends sets your property up for success. Start the new year strong and take your hotel to the next level with digital messaging. To learn more about how Kipsu can help your property achieve your 2024 goals, schedule a conversation with us today!