When it comes to hospitality loyalty programs, everyone wins: guests get great perks for repeat hotel stays, and hotel brands benefit from increased satisfaction scores, higher direct booking rates, and an overall boost in brand loyalty.

With the Wyndham Rewards program, each tier gets something different—so why not make each one feel extra special? Using specific language for guest messaging with each type of loyalty partner will only enhance the guest experience and keep them coming back.

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Overview of Wyndham Rewards

The Wyndham Rewards program is a simple and accessible way for guests to earn points for their stays, and for Wyndham hotels to increase their direct bookings and brand loyalty. Recently, changes have been made to the program—such as lower qualifying night requirements—to make it easier to earn points and rise up the levels.

Starting at enrollment, perks begin with free Wi-Fi and the lowest price when booking directly. After just a few nights, guests can enjoy late check-out, room preferences, and even dedicated member services. At the tippy top are incredible perks including car rental upgrades, complimentary treats at check-in, and the ability to give a membership to a family member for one year.

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Different levels and suggested messaging 

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• Blue

Guests become a Blue Member at enrollment—maybe even before they’ve ever been to a Wyndham property. Simple perks include free Wi-Fi and the ability to keep never-expiring rollover nights.

Make a good impression with a simple and informative welcome message via hotel texting:

“Hi <first name!> We’re excited to have you at <property name> as a Wyndham Rewards Blue Member. The Wi-Fi password is <insert password> and check-out is at <check-out time>. Is there anything we can get you right away?”

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• Gold

The Gold Member level, available after staying just 3 nights at any participating Wyndham property, includes additional perks like room preference, late check-out, and accelerated earnings on room nights.

These guests are just starting out their loyalty journey with Wyndham, but are clearly committed since they’ve been back a few times. No need for bells and whistles—give them the consistency they’re expecting and make sure they feel appreciated for choosing Wyndham:

“Hello <first name> and welcome back to <property name>. We are so pleased to have you here as a Wyndham Rewards Gold Member. The Wi-Fi password is <insert password> and check-out is at <check-out time>. How is your room looking so far?”

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• Platinum & Diamond 

These Wyndham Rewards member levels are the cream of the crop, so you want to make sure they are getting that top-notch service. Platinum, available after 9 nights at a qualifying Wyndham property, includes early check-in, a partnership with Caeser’s Entertaiment, and car rental upgrades. Diamond, available after 24 nights at participating Wyndham hotels, includes suite upgrades, welcome amenities upon check-in, and the ability to gift a Gold membership once a year.

Make sure these guests feel extra special by sending a highly personalized welcome message via hospitality messaging:

“Hello, Mr./Ms./Mrs. <last name>! We are thrilled to have you again at <property name> as a Wyndham <Platinum/Diamond> member. The Wi-Fi password is <insert password> and check-out can be extended as late as 2pm. Can we get you any welcome treats?”

These are just some examples of welcome messages to send to guests. Find more free welcome message templates or schedule a conversation with our team of hotel texting experts.