5 Ways Marriott Hoteliers Can Use Guest Messaging To Boost ITR Scores
When evaluating your hotel’s overall performance, intent-to-recommend (ITR) is a great KPI. It can imply whether or not the guests will come back to stay again, if they will bring in new guests, or if their experience throughout the stay was exceptional. There are several factors that can impact your property’s ITR scores, and guest messaging can be the tool you need to improve those elements at your hotel. Here are five ways guest messaging can help boost guest recommendation scores.
November 1, 2023