A key aspect that sets hotels apart from other lodging options is the loyalty program—both guests and brands benefit from repeated stays and increased brand loyalty. Driving loyalty program sign-ups happens at all levels, but tactics vary from brand level to property level. 

Properties are encouraged to drive loyalty program sign-ups at each location, but this can be tricky when faced with day-to-day operations and making sure everything runs smoothly. By adding some fun and bringing the team together, hospitality teams can easily and effectively increase the amount of people signing up for branded loyalty programs.

Set specific goals

Keeping the team informed and setting clear, attainable goals is a great way to get teams started on focusing on loyalty sign-ups. Whether it’s 10 sign-ups a month or 100, making clear pathways to success and keeping track of progress is a great way to not only drive sign-ups, but ensure team members know what’s expected. 

There are lots of ways to drive loyalty sign-ups—from sharing perks via hotel texting to reaching the guest before they walk in the door, it can be easy for teams to hit their goals.

A little friendly competition 

We all like a little competition here and there! Create a (friendly) competition among team members by setting up a scoreboard or offering a prize for the team member who gets the most sign-ups per week, month, or year. 

Whether it’s just a leaderboard in the break room, or a weekly update via hospitality messaging to the team, competition is a great motivator. Not only does the property get more loyalty sign-ups, but the team can have a little fun, too.

Check-ins and celebrations 

Positivity, especially in the workplace, is proven to be better for a team's mental, emotional, and physical health—plus, positive energy can make individuals more efficient! 

Reward high performance and see lasting results. Team members that are being positively reinforced are more likely to continue improving and hitting their goals. For every 10, 20, or 100 hospitality loyalty program sign-ups, take a team member out for lunch, give them a shoutout at the team meeting, or do something special based on their individual interests. 

These are just a few of the ways that team-building and boosting loyalty sign-ups can go hand in hand. Learn more about increasing loyalty program members with hotel text messaging systems or schedule a conversation with our team today.