How Does It Work?
Pros of Mobile Key
On the guest side, mobile key is a major time-saver as the guest can check-in digitally and bypass the often long front desk lines. Even wait times of more than five minutes at the front desk can significantly diminish the overall guest experience. It also gives guests more “control” over their hotel experience which can be beneficial as freedom and flexibility continue to be a driver of positive guest experiences.Individual hotels to larger hospitality brands are also seeing a number of positive benefits after implementing keyless entry. Benefits include increased guest satisfaction because of the innate convenience guests receive by being able to go straight to their room, to increased direct bookings and re-bookings because more guests operate out of the hotel brand’s app. With the rise of third party booking websites, major hotel brands are exploring numerous ways to foster direct bookings—mobile key being one tactic.
Cons of Mobile Key
...And How to Handle the Cons Like a Pro!
One of the ways many hotels with mobile key overcome the decrease in staff-to-guest communication is by implementing guest messaging. Guest messaging still gives guests the opportunity to make requests and give feedback in real-time via messaging directly within their hotel brand’s mobile app, via SMS text messaging, and more, while still bypassing the front desk using digital check-in. Digital messaging has a knack for intercepting and capturing those negative reviews that would have otherwise gone unreported during the guest stay. Many hotels receive the best of both worlds by pairing mobile key with guest messaging platforms, like Kipsu, in order for guests to still feel the freedom and flexibility keyless entry brings, while still delivering the human-to-human hospitality via digital messaging.