It’s that time of year where everyone is looking at budgets for the next year and deciding what is worth keeping, leaving, or adding to the budget. As hotels and management companies continue to find ways to increase efficiency and reduce fines and comped rooms, many are evaluating their tech stack. As IHG’s only preferred partner for guest messaging, Kipsu is the tech tool your hotel needs to boost One Rewards Loyalty recognition, loyalty signups, and GuestLove scores. Here are just a few ways Kipsu can help your hotel realize ROI across the property. 

Use guest messaging to communicate during renovations.

If your hotel is planning for renovations in 2025, a strong communication plan should be in place to keep guests informed of the adjustments during their stay, as well as making sure staff are all on the same page throughout the renovation process. Hotel texting is one of the easiest ways to communicate updates and information to a large group. Is your pool temporarily closed as it’s being remodeled? Send an outreach text to all of your guests so they are aware and save your team from answering the same question over and over. Is there noise in the hallways as work is being done? Notify guests that are staying on that floor, and make adjustments through a text conversation. This is just one simple way Kipsu helps with guest communication, thus improving your overall satisfaction and ITR scores.

Additionally, staff can drive effective internal communication with Kipsu by handing off tasks to other departments or keeping guest conversations documented for staff coming in for the next shift. When renovation projects are taking place, a team with an efficient communication channel is a necessity for your budget.

No time or budget for renovations? Invest in guest messaging in the meantime.

Just because your property wants renovations, it doesn’t mean your budget or timelines allow for them. In lieu of costly renovations, investing a nominal amount in guest messaging software like Kipsu can help fulfill some of the benefits that renovations bring your hotel. Guest satisfaction is a big benefit of renovations, but guest messaging can improve your satisfaction, too. You might not be able to update every room, but with guest messaging, you can tackle maintenance requests from guests on a room-to-room basis, avoiding fines and buying yourself a little time to save up for larger projects. 

And these maintenance requests are a great service recovery opportunity, which are proven to bring in great reviews and guest satisfaction scores. You might not have the budget for large renovations, but smaller investments like guest messaging can still make a great impact. Even if you’re able to provide service recovery to one guest per month and avoid comping a room, you’re saving money with Kipsu.

Take time for price analysis and understand Kipsu’s return on investment.

Return on investment should be a factor in whether or not to implement new items in your budget. How do you know if Kipsu is worth the investment? Well, guest messaging has shown several IHG properties a great boost in Guestloves scores, IHG One Rewards Loyalty recognition and signups. All of these drive repeat stays, referral bookings, thus boosting your hotel’s revenue. Take Crowne Plaza - Perth, for example. In 30 days, they saw their loyalty recognition increase by 10%! That increase has sustained over 6 months, and they continue to see the benefit of guest messaging as their overall satisfaction scores increased over 20 points since implementing Kipsu. Just look at what their Operations Manager has to say about their success in this video! And if you don’t believe us, you can believe IHG guests when they rave about guest messaging in their Trip Advisor reviews! Guestlove scores and guest loyalty are crucial to your hotel’s revenue, which is why Kipsu has been a great investment for so many IHG properties around the globe.
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We set up IHG for success

Kipsu loves seeing the success from our IHG partners, which is why we set you up with tools, service, and resources for success, like this One Rewards Loyalty information sheet, or best messaging practices for each IHG loyalty tier. We are a team that is eager to see your hotel succeed. When you have a full team to support your new technology, you are set up for success.

Interested in adding Kipsu to your budget? Learn more about Kipsu’s quick return on investment, or schedule a conversation with us today!