In the multifamily industry, resident experience is No. 1. Making sure this experience is top notch is at the forefront of increased renewal rates and lower turnover spend. Plus, this continues to grow in importance as resident expectations grow. These seemingly simple but impactful ways to make a property stand out are guaranteed to boost resident satisfaction and increase resident retention. 

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1. Nail The Move-In Process 

Moving ranks amongst the top most stressful life events. By streamlining the resident move-in process for residents, it will ease their stress and in turn increase their satisfaction. The weeks and days leading up to move-in day are the property's chance to make that first great impression on new residents. Research shows that a stress-free move-in process creates the biggest opportunity to capture resident referrals and a higher likelihood of lease renewals.

2. Go Above and Beyond

It’s no surprise that more and more property management companies are adopting a hospitality-like mentality when it comes to their residents’ experiences. Going the extra mile can make all the difference on whether residents decide to leave or renew their lease.  

Whether it’s a welcome package, local recommendations, or a welcome message, a little bit extra goes a long way with new (and renewing) residents. 

3. Communication Throughout

The resident journey begins even before move-in when the resident signs their lease, and extends beyond move-out when a resident could submit a Google review. Make sure residents are engaged and have open lines of communication with on-site teams through digital messaging, including touch points throughout a residents lease. 

4. Invest in Resident Messaging

Implementing multifamily technologies is on the rise, and a proven way to improve resident experience is through digital messaging at properties. Texting for properties allows residents to communicate directly with on-site teams, ask questions they otherwise may not ask, and report any concerns before they make their way to Google reviews.

5. Encourage Feedback 

Both good and bad feedback is valuable, and residents want to give it. Not only does it allow a safe way for residents to share their experience, but it also has a direct impact on renewal rates and overall lower turnover spend. Using technology like resident messaging can help avoid bad reviews and ensure residents are satisfied. Explore more by scheduling a conversation today!