It’s no secret that IHG properties across the globe are using Kipsu’s guest messaging to build stronger connections with their guests. Maybe you’ve heard hotel texting has boosted key metrics for survey scores. Or maybe you’ve heard that it is a great way to improve your onboarding and help streamline operations. Whether it’s for your staff or guests, digital messaging technology is building a better experience for everyone. There’s just one question: is adding another software system more work than it’s worth? 

One of the many drawbacks to introducing new technology to your property is the additional work it may put on your hotel staff. Manually reentering data from your property management system (PMS) into new software can be tedious and time-consuming for hotel staff, cutting into the time that could be spent actually using that software. Even if there are benefits to implementing new technology in your hotel, is it worth it if it’s only going to add more work for your staff?

That’s where a connector comes into play. A connector is a one-way integration, passing guest data from your PMS to guest messaging software. Kipsu uses connectors to seamlessly integrate with IHG PMS software like HotelKey, Opera Cloud, and Hapi. There are several reasons why it’s helpful to have a connector integrate between the two systems, so let's take a look at some of the key benefits:

1. Reduce the workload for your staff.

The primary benefit of such an integration is that it reduces the amount of work that hotel teams need to do in order to use your new software to engage with guests. Front Desk Agents will no longer have to manually reenter guest data, thereby reducing the time it takes to send a welcome message to a guest.

2. Reduce data entry errors.

Human error is inherent in manual data entry. When you use a connector, you no longer need to worry about small, overlooked mistakes. It automates the data entry process, eliminating human error. If you enable your PMS and guest messaging software to interact with one another using the connector, then your staff and guests can connect with one another using human interaction.

3. Increase the number of guest conversations.

The primary focus for your team should be the guest. When you are spending less time dealing with guest information, you leave more room for guest interaction. Our partners saw a 65% increase in conversations per day after using the Kipsu Connector! The connector gives front desk staff extra time to optimize the guest experience.

4. Increase online survey scores.

We have seen IHG guests already rave about guest messaging in their TripAdvisor reviews, but behind the scenes, PMS integrations make hotel texting the elevated experience they deserve. With the increase in guest conversations, you are hearing guests’ feedback in real time. This provides you the opportunity to turn any wrongs into rights, showing off your top-notch customer service. Preventing any major issues and responding to your guests immediately will leave a lasting impression. That is why our partners have seen their TripAdvisor Scores improve by up to 7.7%. Spend more time giving your guests the “WOW!” experiences they will want to share with the world!

So is it worth it for IHG hotels to add guest messaging software? When a PMS connector does the extra work for you, it’s absolutely worth it. New technology can be intimidating to add to your PMS, but with the right tools, you can optimize the technology to alleviate your staff and elevate your guests’ experience. Learn more about why Kipsu is IHG’s only preferred partner for guest messaging and schedule a conversation with us today!