5 Digital Assets Hotel Staff Should Always Have In Their Arsenal

Digital asset management allows your front desk staff keep media on file and ready for when guests are looking for information.

By:

Sonja Swanson

Published:

September 3, 2024

Yearning to declutter your front desk? Seeking out ways to reduce confusion and calls to the front desk regarding commonly-asked questions? Finding all your property's paper brochures wasteful, cumbersome, and a struggle to restock and store? A digital asset management system might be the answer you are looking for.

Kipsu’s guest messaging software offers a digital assets feature for hotels that are looking to save on printing materials while also ensuring guests have the information they need. Digital Assets allows your team to upload and send files or shortened links to your guests via text messaging. This feature can save your team time and effort while providing valuable advice and particular information to guests, conveniently at their fingertips.



There are several media files that you can keep in your digital asset folder ‍that will benefit your guests. We listed five different resources that have proven to be useful for the front desk staff at many properties.

1. General Hotel Information

Anticipate questions guests may have about the property. Educate them about the shuttle service, breakfast situation, or the most infamous inquiry: how to access the wifi. Send them one link or attachment with all the information they need to settle in and start enjoying their stay. 

Oh, and did they know your hotel has a texting service??

2. Cleanstay/Housekeeping Policy

A lot has changed with housekeeping routines and cadences in the last few years. It's helpful for guests to be "in the know" on your team's housekeeping policy, especially if they haven't enjoyed a hotel stay in a while. Let them know how to reach out if their room needs attending to or if they have any requests.

3. In-Room Dining Menu

Drive restaurant sales by providing an in-room dining menu for guests to browse the delectable offerings conveniently on their phone. Adding a text messaging line that goes directly to your Food and Beverage department provides an additional way for guests to order food conveniently, adding to their experience (and your bottom line). Or, if your hotel doesn't have in-room dining, provide a few menus to nearby restaurants to finally end the madness and help guests figure out where the blazes to eat on vacation.

4. Amenity Hours of Operation

Getting those calls inquiring how late the pool is open or how early guests need to crawl out of bed, toss on their Crocs, and shuffle down to the lobby in time for breakfast? Simply make a list of all amenity offerings and their hours of operation, and attach it to a message in Kipsu. Additionally, it'll make it tougher for any particularly mischievous guests to plead ignorance when caught trying to take a midnight swim.

5. Lists of Things To Do in the Area

When you're a stranger in a strange land, guidance on what to see or do in the area is always appreciated. Your employees are expert tour guides, whether they know it or not. Home-court advantage, baby! Introduce the guest to all gems in your city! It's a great opportunity to toot your city's horn while sharing its charm with eager out-of-towners who are excited to make the most out of their visit. Top restaurants, local landmarks, shopping, museums, breweries, wineries, distilleries...provide tips that will make their trip one they will never forget (unless they patron the latter end of that list a bit too much).

The possibilities for Digital Assets are endless, but we hope this inspires some ideas on how to leverage guest messaging at your hotel. Curious to learn more? Here are other guest messaging features that elevate the guest experience, or take a look at the quick ROI from properties that use Kipsu.

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Curious to learn more about Kipsu and digital messaging? Connect with a member of our team to get all of your questions answered.