Explore ways to meet and exceed the high expectations of modern business travelers.
Today's global business travel sector is flying high, projected to be a $1.6 trillion industry by 2020. Every day, business travelers are assuming more control of planning and managing their travel because they've come to expect the same freedom and personalization that comes with personal travel. More than ever, this "consumerization" of business travel requires hoteliers to work tirelessly to maintain a competitive advantage.
These road warriors have been inside countless hotels, and have high expectations based on their experience for every new property they come across. Speedy (and free) wifi, access to a decent coffee bar, business center access, and room service are expected by savvy business travelers. Before they even arrive, travelers expect to have mobile access to boking and modifying reservations. According to Skift's 2018 Global Business Traveler Report, business travelers put a high priority on having an easy way to connect directly to staff at properties to answer questions and take special requests.
One way properties stand out is by sending a quick welcome message like "Hi Mr. Smith, I hope you had a productive day! How is your room?" using Kipsu. Messages like these go a long way in making guests comfortable in letting staff know how their stay could be made better in a low-risk way. Being unfamiliar to the area, guests often need guidance to find appropriate places to take clients out or tips on where the nearest business center is. By initiating a conversation with guests, they're more likely to speak up about what they need.
Business travelers experience so many hotels that it's difficult for properties to stand out. Travelers report the ability to connect to humans as one of their top priorities and this is where Kipsu's digital messaging service comes in. By integrating with most major PMS providers and tracking guest notes and preferences, staff is empowered to give guests an extra-personal touch that they'll remember.
Kipsu partners see guests open up to staff every day. A simple and personable "Hey, we're here for you," message can go a long way in making a guest's stay feel a bit more like home and have a measurable effect on satisfaction survey scores!