Hospitality Highlight: Kellogg Hotel & Conference Center

The Kellogg Hotel & Conference Center, located on the beautiful campus of Michigan State University, not only provides a top-notch service to guests, but also serves as a training laboratory for Hotel Management students (many of whom are students at MSU school of Hospitality Business). The Kellogg Hotel’s rooms are filled with a wide array of guests from MSU parents …

The Changing Landscape for Enterprise B2C Messaging

Consumers have made it clear: for service interactions, digital messaging is the communication medium of the future. It’s more personal, more convenient, and more comfortable. Consumers already expect customer service interactions to take place in their preferred channels, and service brand leaders are scrambling to develop their strategies. Unfortunately, for many of these brands’ best customers, the strategy is too …