New Free Case Study Launch: Kipsu + European Hotels

Kipsu’s newest case study highlights its growing international presence and the specific impact guest messaging has made on hotels’ daily operations.
Kipsu recently launched a case study highlighting our international presence, specifically in the European market. Kipsu began its international operations in May 2014 after launching the Waldorf Astoria Edinburgh. Now, we partner with over 70 hotels in 7 European countries within major brands like Hilton, IHG, and Accor, as well as independent properties. After launching an office in London in 2018, our partnerships have been expanding quickly—allowing hotel teams to connect with their guests via text and other digital messaging channels.

This case study dives deep into the impact digital messaging has on our European partners, starting with how Kipsu was introduced to their guest service model, Kipsu’s impact on TripAdvisor and brand survey scores, and even specific testimonials. We compiled and analyzed over 65,500 TripAdvisor reviews and 81,100 brand surveys to identify the influence of guest messaging pre- and post-Kipsu. Some of the findings include:

    • Average TripAdvisor increase from 3.87 to 4.02 across all fully-launched properties
    • Average 16% increase in overall guest experience across survey scores
    • Average 16.4% increase in likelihood to return to brand across survey scores

To learn more, download the case study for free. Make sure to read until the end, where we include insights into how TripAdvisor’s algorithm works and testimonials from a few of our European partners.

Have any questions or want to see more case studies like this one? Email us at hello@kipsu.com.

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