As digital messaging grows in the retail space, trends regarding shopper engagement and satisfaction emerge.
Four key takeaways from the Rise Of The Machines in the shopping center space, including what you and your property can do to better engage with guests at scale.
According to the International Council of Shopping Centers, the U.S. has approximately 109,500 shopping centers across the country today. And when thinking of the crème de la crème of American shopping, we tend to think of huge, bustling metropolitans like New York City or Los Angeles.
It’s no secret– the shopping center of 1960 is facing intense challenges here in 2017. We are all familiar with reports that up to 25% of shopping centers may close in the next 5 years, an oft-cited stat in endless news media obituaries of the “dying” shopping mall. While the reality is not so doom-and-gloom as this, shopper demands truly …